Winners and losers on the capital markets
Which mistakes cost investors dearly and what successful investors do differently.
On the capital markets, a single stroke of genius rarely decides the outcome. It is far more often about avoiding large mistakes and staying consistent for many years. Anyone investing wealth encounters the same pitfalls again and again.
Where investors lose money
- Chasing trends. Investors who only buy once an asset is on everyone’s lips often pay high prices.
- Market timing. Hardly anyone gets entry and exit points right over the long term. Selling in weak phases locks in losses and misses the recovery.
- Too little diversification. A single company, sector or country then determines the entire result.
- High costs. Fees are charged every year, including years without returns. Over long periods they add up considerably.
- Too much activity. Frequent switching causes transaction costs and often follows emotions rather than a plan.
What successful investors do differently
- They put a plan in writing and only adjust it when their personal situation changes.
- They diversify across asset classes, strategies and managers.
- They watch costs and ask what they receive in return.
- They limit losses. This is no side issue: after a loss of 50%, a gain of 100% is needed to get back to the starting value.
Our approach
At Swiss Three we pursue absolute return targets instead of a benchmark and keep turnover low. Preserving capital comes first. There is no guarantee of investment success; every investment can lose value.

